Case Studies
Cedars Home Care
Cedars Home Care are North London’s leading suppliers of tailored live-in home care for the elderly, and those suffering from dementia.
The Project Brief
Cedars Home Care were looking to begin a Google Ads campaign, in order to expand the reach of their services across the North London Area.
With the desire to increase visibility for the tailored support that they offer, alongside an increasing need for recruitment due to their expanding services, Cedars Home Care were looking for advice on how best to proceeed.
As such, they got in touch with our digital marketing specialists and requested a quote and plan for providing an effective PPC campaign utilising Google Adwords.
As such, they got in touch with our digital marketing specialists and requested a quote and plan for providing an effective PPC campaign utilising Google Adwords.
The Campaign Outcome
The team started by providing Cedars Health Care with a full audit of their Google Ads account. This allowed the PPC team to identify any key areas that were in need of improvement, whilst finding out what strategies had been working before.
Alongside this, we began drafting an entirely new campaign based on our own research into the field, with a forecast created for the client’s review.
This allowed the client to glean a greater understanding of how we expect the campaign to perform, allowing for an effective measurement of success and ROI that could be compared to the current account.
The team then got to work drafting new, optimised ads, alongside in-depth keyword research to discern the best performing search queries, which could then help to inform the overall strategy.
This allowed the client to glean a greater understanding of how we expect the campaign to perform, allowing for an effective measurement of success and ROI that could be compared to the current account.
The team then got to work drafting new, optimised ads, alongside in-depth keyword research to discern the best performing search queries, which could then help to inform the overall strategy.
Metrics
80%
80% increase in CTR
20%
20% decrease in CPC
20%
20% Conversion Increase
110%
110% increase in Clicks
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Ellie Rose
Marketing Consultant
“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”
Your Project Overview
Tell Us About Your Project
Ellie Rose
Marketing Consultant
“Here at Lowaire we are a close-knit team who take pride in what we do. Offering A* services to all of clients no matter how small or large their company may be! Our goal is to achieve the best possible results for each of our clients and to build strong relationships with everyone who comes on board. Get in contact with us today to find out how we can help your business grow.”
