We designed a brand new website to help the Brighton based Mercury Nominated band, British Sea Power crowdfund their next upcoming album. With 350 paying customers within the first 12hrs of going live, it’s fair to say they’re taking the power back.
The Project Brief
British Sea Power required a website which was personal to their fans and easily accessible. With a crowdfund target and some real die-hard fans, it was imperative we got it just right.
With a band website and brand already established, this wasn’t a mission to craft a new image, but a call to arms for fans to join them in the creation of their new album. British Sea Power wanted a website that would share their story, celebrate their fans and include options for site visitors to donate, all in a style that represents their unique vision.
Colour & Typography
The Project Outcome
Our team at Lowaire provided British Sea Power with a visually stunning site, incorporating an accessible, bespoke feel with the inclusion of album covers, personable copy – and most importantly – a clear message. Designed using the WordPress CMS, the site gives the band scope to include further updates on how their campaign is going, as well as amending any details as the campaign progresses.
Although raising money was the primary objective of the site, we wanted to make sure it kept British Sea Power’s personal feel, allowing fans to engage with the content aside from just handing over their card details. As such, customers can provide the band with a photo and nickname alongside their order.
We integrated WooCommerce as well as WorldPay & PayPal as the primary payment methods on the website, giving the client’s customers that extra sense of security. Google Analytics, Google Tag Manager, Google Webmaster Tools and Facebook Pixel were also integrated, allowing for the client to easily engage with data, and analyse the success of the campaign at a click of a button.
Since the creation of the site, British Sea Power have seen a huge increase in donations to the crowdfunding campaign, with over 350 paying fans within the first 12hrs of going live – and all of the Lowaire Team are proud to be a part of keeping music real.
Project Team Members
Our team of experts based in Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.
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