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Case Studies

BSP Funder

We designed a brand new website to help Brighton based Mercury Nominated band, British Sea Power crowdfund their next upcoming album. With 350 paying customers within the first 12 hours of going live, it’s fair to say they’re taking the power back.

The Project Brief

British Sea Power required a website which was personal to their fans and easily accessible. With a crowdfund target and some real die-hard fans, it was imperative we got it just right.
With a band website and brand already established, this wasn’t a mission to craft a new image, but a call to arms for fans to join them in the creation of their new album. British Sea Power wanted a website that would share their story, celebrate their fans and include options for site visitors to donate, all in a style that represents their unique vision.
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COLOUR & TYPOGRAPHY

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Work Sans

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THE PROJECT OUTCOME

Our team at Lowaire provided British Sea Power with a visually stunning site, incorporating an accessible, bespoke feel with the inclusion of album covers, personable copy – and most importantly – a clear message. Designed using WordPress CMS, the site gives the band scope to include further updates on how their campaign is going, as well as amending any details as the campaign progresses.
Although raising money was the primary objective of the site, we wanted to make sure it kept British Sea Power’s personal feel, allowing fans to engage with the content aside from just handing over their card details. As such, customers can provide the band with a photo and nickname alongside their order.
We integrated WooCommerce as well as WorldPay & PayPal as the primary payment methods on the website, giving the client’s customers that extra sense of security. Google Analytics, Google Tag Manager, Google Webmaster Tools and Facebook Pixel were also integrated, allowing for the client to easily engage with data, and analyse the success of the campaign at a click of a button.
Since the creation of the site, British Sea Power have seen a huge increase in donations to the crowdfunding campaign, with over 350 paying fans within the first 12hrs of going live – and all of the
Since the creation of the site, British Sea Power has seen a huge increase in donations to the crowdfunding campaign, with over 350 paying fans within the first 12hrs of going live – and all of the Lowaire Team are proud to be a part of keeping music real.
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METRICS

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120%

120% increase CTR

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40%

40% decrease in bounce rate

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75%

75% ranking increase

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100%

100% DA increase

PROJECT TEAM MEMBERS

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
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Tell Us About Your Project

David Russell lead consultant

David Russell

Lead Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”

Your Project Overview

Tell Us About Your Project

David Russell lead consultant

David Russell

Lead Consultant

“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”



Your Project Overview

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