Case Studies
Bright Futures Care
Bright Futures are a specialist care agency based in Warrington, with a number of locations dedicated to caring for children and young adults with autism spectrum disorder and special educational needs.
The Project Brief
Bright Futures required additional SEO support and consultancy during the build and design phase of the website design project that we were set to embark on.
Recognising the importance of thorough Search Engine Optimisation during both the initial design and build phases of a new website, Bright Futures were looking for a slick and colourful new site that represented what it means to be a specialist care provider. The use of the colours on the Bright Futures logo was imperative to represent the brand identity of providing care for all needs.
As such, Bright Futures got in touch with our Web Design and SEO consultants to make it happen.
As such, Bright Futures got in touch with our Web Design and SEO consultants to make it happen.
Colour & Typography
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Nexa
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The Campaign Outcome
The initial stages of the project were focused primarily on SEO consultancy. After rewriting the content of the site to a fully optimised level, the team at Lowaire set out to create a professional and welcoming website for Bright Futures Care.
With a strong focus on URL structure and internal linking, our team revamped and redesigned the sitemap in order to facilitate a user-focused site structure, with clear conversion paths and goals across the site. This was then sent over to the design team, who began to set up the framework on their servers.
Once the preliminary designs began to take shape, it was our job to entirely flesh out the project with freshly optimised content. Creating over 10 pages of fully SEO and user-focused content.
Following our successful SEO optimisation, we created an easy-to-navigate new website with all of the ingredients to represent the brand identity of Bright Futures Care. With a variety of informative pages on the variety of care services on offer, and testimonials of the care that Bright Futures provide, the new site truly represents the relationship between care provider and those with complex needs.
Once the preliminary designs began to take shape, it was our job to entirely flesh out the project with freshly optimised content. Creating over 10 pages of fully SEO and user-focused content.
Following our successful SEO optimisation, we created an easy-to-navigate new website with all of the ingredients to represent the brand identity of Bright Futures Care. With a variety of informative pages on the variety of care services on offer, and testimonials of the care that Bright Futures provide, the new site truly represents the relationship between care provider and those with complex needs.
Metrics
70%
90% increase CTR
20%
20% decreased in bounce rate
80%
80% ranking increase
100%
100% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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