Bright Futures Care
Bright Futures are a specialist care agency based in Warrington, with a number of locations dedicated to caring for children and young adults with autism spectrum disorder and special educational needs.
The Project Brief
With plans for a new website in the works, Bright Futures required additional SEO support and consultancy during the build and design phase of the project.
Recognising the importance of thorough Search Engine Optimisation during both the initial design and build phases of a new website, Bright Futures were looking for an external SEO consultancy in order to assist their current web design team – who would also be willing to provide on-going SEO support post-launch.
As such, Bright Futures got in touch with our SEO consultants to make it happen.
The initial stages of the project were focused primarily on consultancy, as our SEO consultants liased directly with the Web Design team in order to create a preliminary SEO-friendly sitemap, alongside rewriting the whole of the site’s content with a stronger user-focus.
With a strong focus on URL structure and internal linking, our team revamped and redesigned the sitemap in order to facilitate a user-focused site structure, with clear conversion paths and goals across the site. This was then sent over to the design team, who began to set up the framework on their servers.
Once the preliminary designs began to take shape, it was our job to entirely flesh out the project with freshly optimised content. Creating over 10 pages of fully SEO and user-focused content, the visual elements of the site were nearly complete, which meant it was time to jump into the technical.
Running multiple audits using a wealth of SEO tools and systems, our team built up a general picture of the sites SEO health, before delving into the nitty gritty. Optimising images for speed, alt tagging, meta titles, descriptions, plugins and updates, XML sitemap creation and more – the site was set perfectly to begin its new journey into the world of organic Google rankings.
30% increase CTR
10% decreased in bounce rate
45% ranking increase
110% DA increase