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Case Studies

Bouf

Bouf are an online store, specialising in personalised gifts, homeware and accessories.

The Project Brief

Bouf, the home of personalised gifts and homeware, were looking to revamp their social media channels, alongside launching a brand new PPC campaign to bring in more revenue.
As an online store, almost all sales came directly through Bouf’s ecommerce website. With this in mind, they wanted a marketing strategy to help build on their existing success. Expanding into new channels was the aim, and our consultants put together plans for a new Social Media campaign, alongside a social PPC campaign utilising Facebook and Instagram ads.
bouf organic seo project

The Campaign Outcome

After a thorough investigation across the website to determine the conversion path and best landing pages, the team set to work designing a social media strategy that would help boost sales across the site.
Combining both organic social posting with a paid media campaign, the team got to work drafting and designing a swathe of new content, promoting new products, deals, sales and more. Combined with a fully optimised Facebook and Instagram Ads campaign, complete with remarketing audiences – meaning ads could be pushed out to previous visitors to the website, who had already shown an interest in what Bouf had to offer. Helping to increase brand reach, conversions and general site traffic.
bouf organic seo portfolio

Metrics

Metrics indicator

60%

60% increase CTR
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10%

10% decreased in bounce rate
Metrics indicator

30%

30% ranking increase
Metrics indicator

110%

110% DA increase

Project Team Members

We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Team Banner
Team Banner
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Tell Us About Your Project

Cherie Elton Marketing Consultant

Cherie

Consultant & Strategist

“We pride ourselves on our commitment to our clients, both new and existing, and we ensure that the same commitment is consistently maintained throughout their journey. We offer an array of marketing services with in house specialists, who are dedicated to your brand, voice and goals. Our clients are at the forefront of everything that we do, and that’s why we’ve built fantastic relationships with our longstanding and short term clients over the years.”

Your Project Overview

Tell Us About Your Project

Cherie Elton Marketing Consultant

Cherie

Consultant & Strategist

“We pride ourselves on our commitment to our clients, both new and existing, and we ensure that the same commitment is consistently maintained throughout their journey. We offer an array of marketing services with in house specialists, who are dedicated to your brand, voice and goals. Our clients are at the forefront of everything that we do, and that’s why we’ve built fantastic relationships with our longstanding and short term clients over the years.”



Your Project Overview