Case Studies
Blueberry Products
Blueberry Products is a playground and sports equipment provider based in the UK that specialises in disability-friendly playground equipment globally.
The Project Brief
Blueberry Products is a playground and sports equipment provider based in the UK that approached Lowaire with the objective of creating and publishing organic social media posts across Facebook and Instagram in order to both increase direct leads for the business alongside promoting the disability-friendly equipment they manufacture for customers as far away as South America.
In order to produce an engaging and informative presence on social media, we aimed to ensure that the posts were scheduled days in advance and were unique to each social media platform in order to optimise the posts for conversions across Facebook and Instagram.
To ensure that we were able to be consistent with our posting every month, we would use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing.
We would also work to ensure that every post we sent out was unique to the brand and tailored to the target audience. Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
To ensure that we were able to be consistent with our posting every month, we would use a scheduling dashboard on Loomly in order to gain per-post approvals from the client prior to publishing.
We would also work to ensure that every post we sent out was unique to the brand and tailored to the target audience. Lowaire also made it imperative to produce monthly reports on the metrics of the posts in order to ensure that the campaign was getting the results that we originally aimed for.
The Campaign Outcome
Working in tandem with Blueberry Products, the team at Lowaire was able to formulate an effective social media campaign that effectively represented the brand identity of a playground and sports equipment provider.
We created custom graphics in line with the company branding in order to promote products and general updates for the business, this would also help to give the business a unique and unforgettable presence on social media. Blueberry also approached Lowaire to provide ongoing SEO support in order to increase the overall organic visibility of the business within Google and other major search engines, this was achieved effectively through ongoing keyword research, backlinking, and content optimisation.
We also provide ongoing Google Ads Management support in order to increase leads for the business through ensuring keywords, ads, and extensions are all fully optimised to gain traffic and conversions for the business website.
Lowaire also consistently provides monthly analytical reports and updates on all of the above metrics so that we can ensure that the site is performing consistently as targeted and that the social media campaigns are also gaining traffic and engagement from potential customers.
We also provide ongoing Google Ads Management support in order to increase leads for the business through ensuring keywords, ads, and extensions are all fully optimised to gain traffic and conversions for the business website.
Lowaire also consistently provides monthly analytical reports and updates on all of the above metrics so that we can ensure that the site is performing consistently as targeted and that the social media campaigns are also gaining traffic and engagement from potential customers.
Metrics
60%
60% increase in Engagement
20%
20% increase in followers
80%
80% increase in impressions
110%
110% increase in Likes
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
Tell Us About Your Project
Zoe Augustin
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire, we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
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