The site also features a custom-built booking form that presents the client with all the information that they need to process a booking in a simple and easy manner. The team also created a custom ‘contact’ form that enables the client to gather sufficient information to adequately support the enquirer.

The website also features an instructors page to allow visitors to read a little about each of the instructors and their key statistics. As well as this, the team created an ‘About Us’ page to allow the client to put across their values in conjunction with the instructors page. This is combined with a student testimonial page with video integration to allow the client’s brand values to be told by the students and to gain the trust of potential customers.

We’ve also worked with this client on an ongoing basis, providing SEO services to increase their traffic and help them rank well in the competitive driving instructor market. As part of these SEO efforts, we developed a blog for the client that drives traffic to the site and builds brand reputation as well as supporting current students in their learning. The services provided by Lowaire Digital have resulted in a 60% rise in website traffic.