Case Studies
Awards Driving School
Awards Driving School are a family-run driving school based in Leicestershire. They were looking for a new site in order to compete with other local driving instructors.
The Project Brief
The client required a website that would inspire visitors with confidence to book a lesson with the driving school. Their new site needed to include student testimonials, well-placed instructor pages and a booking form. They were also looking for Search Engine Optimisation in order to compete with other driving schools and instructors.
Awards Driving School was looking for an updated and modernised site that would feature an attractive style as well as features to help them both inform students and attract website visitors. The client wanted a website that would reflect their core values as well as bringing new ways of working to their business with the addition of an online booking form.
Content that would be updated to remain relevant and allow them to compete in the market was also a requirement, including instructor profiles and a blog. Our team built the new website on the WordPress CMS to allow the client to easily update and amend the site whilst allowing it to be Search Engine Optimised.
Content that would be updated to remain relevant and allow them to compete in the market was also a requirement, including instructor profiles and a blog. Our team built the new website on the WordPress CMS to allow the client to easily update and amend the site whilst allowing it to be Search Engine Optimised.

Colour & Typography
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Sanchez
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The Campaign Outcome
The team at Lowaire worked with the client to produce an attractive and appealing website that fits in well with the client’s branding. The website features a slider with social media integration to enable the client to display photos of students passing their driving tests.
The site also features a custom-built booking form that presents the client with all the information that they need to process a booking in a simple and easy manner. The team also created a custom ‘contact’ form that enables the client to gather sufficient information to adequately support the enquirer.
The website also features an instructors page to allow visitors to read a little about each of the instructors and their key statistics. As well as this, the team created an ‘About Us’ page to allow the client to put across their values in conjunction with the instructor’s page. This is combined with a student testimonial page with video integration to allow the client’s brand values to be told by the students and to gain the trust of potential customers.
We’ve also worked with this client on an ongoing basis, providing SEO services to increase their traffic and help them rank well in the competitive driving instructor market. As part of these SEO efforts, we developed a blog for the client that drives traffic to the site and builds brand reputation as well as supporting current students in their learning. The services provided by Lowaire have resulted in a 60% rise in website traffic.
The website also features an instructors page to allow visitors to read a little about each of the instructors and their key statistics. As well as this, the team created an ‘About Us’ page to allow the client to put across their values in conjunction with the instructor’s page. This is combined with a student testimonial page with video integration to allow the client’s brand values to be told by the students and to gain the trust of potential customers.
We’ve also worked with this client on an ongoing basis, providing SEO services to increase their traffic and help them rank well in the competitive driving instructor market. As part of these SEO efforts, we developed a blog for the client that drives traffic to the site and builds brand reputation as well as supporting current students in their learning. The services provided by Lowaire have resulted in a 60% rise in website traffic.

Metrics

150%
150% increase CTR

10%
10% decreased in bounce rate

110%
110% ranking increase

20%
20% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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