Awards Driving School

Awards Driving School are a family-run driving school based in Leicestershire. They were looking for a new site in order to compete with other local driving instructors.

The Project Brief

The client required a website that would inspire visitors with confidence to book a lesson with the driving school. Their new site needed to include student testimonials, well-placed instructor pages and a booking form. They were also looking for Search Engine Optimisation in order to compete with other driving schools and instructors.

Awaards Driving School were looking for an updated and modernised site that would feature an attractive style as well as features to help them both inform students and attract website visitors. The client wanted a website that would reflect their core values as well as bringing new ways of working to their business with the addition of online booking form. Content that would be updated to remain relevant and allow them to compete in the market was also a requirement, including instructor profiles and a blog. Our team built the new website on the WordPress CMS to allow the client to easily update and amend the site whilst allowing it to be Search Engine Optimised.

Colour & Typography

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TYPOGRAPHY

Helvetica

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The Project Outcome

The team at Lowaire Digital worked with the client to produce an attractive and appealing website that fits in well with the client’s branding. The website features a slider with social media integration to enable the client to display photos of students passing their driving tests. The site also features a custom-built booking form that presents the client with all the information that they need to process a booking in a simple and easy manner. The team also created a custom ‘contact’ form that enables the client to gather sufficient information to adequately support the enquirer.

The website also features an instructors page to allow visitors to read a little about each of the instructors and their key statistics. As well as this, the team created an ‘About Us’ page to allow the client to put across their values in conjunction with the instructors page. This is combined with a student testimonial page with video integration to allow the client’s brand values to be told by the students and to gain the trust of potential customers.

We’ve also worked with this client on an ongoing basis, providing SEO services to increase their traffic and help them rank well in the competitive driving instructor market. As part of these SEO efforts, we developed a blog for the client that drives traffic to the site and builds brand reputation as well as supporting current students in their learning. The services provided by Lowaire Digital have resulted in a 60% rise in website traffic.

Project Team Members

Our team of experts based in Shepshed, Leicestershire have been carefully selected in order to ensure we provide high quality and consistent results to our clients. Therefore it’s no surprise that over 50% of our business comes from word of mouth referrals from our existing clients.