Case Studies
AST Lettings
AST Lettings are an Estate Agency based in Loughborough who manage domestic and commercial rental properties across Leicestershire.
The Project Brief
AST Lettings were looking for a modern, dynamic site to replace their previous site. They required a site that they could update with product listings to increase their online presence and increase sales and conversions.
We worked with the locally based sales and lettings agents after achieving significant increases in website traffic, relevant visitors and keyword positioning for their sister business, Igloo Living. We worked with the team to replace their existing static site and to provide effective and thorough SEO services.
These included content creation, technical improvements and an updated website. We improved the functionality of the website to help create a better experience for visitors, as well as producing a Search Engine Optimized website to increase it’s online visibility.
These included content creation, technical improvements and an updated website. We improved the functionality of the website to help create a better experience for visitors, as well as producing a Search Engine Optimized website to increase it’s online visibility.

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The Campaign Outcome
The team produced an attractive website, in-line with the client’s branding, which had a detailed user experience in mind. We created a site that was tailored to all visitors, including landlords and tenants and all of the varieties of each that the business receives custom and enquiries from.
This allows a visitor to tailor their property search to the exact listing they’re looking for. The site also includes a ‘latest news’ section which allows the client to provide updates and information for visitors.
As this site is built on the WordPress CMS, it’s simple for the AST team to add, remove and update propety listings whenever necessary. This allows them to stay up-to-date, and use the site to generate leads. To help the team respond to and capture leads, we created a custom contact form complete with Google Map integration.
The modernisation and features we created for AST Lettings greatly increased their website traffic and conversions. We also fully managed the hosting of this site, providing updates and amendments with this service.
As this site is built on the WordPress CMS, it’s simple for the AST team to add, remove and update propety listings whenever necessary. This allows them to stay up-to-date, and use the site to generate leads. To help the team respond to and capture leads, we created a custom contact form complete with Google Map integration.
The modernisation and features we created for AST Lettings greatly increased their website traffic and conversions. We also fully managed the hosting of this site, providing updates and amendments with this service.

Metrics

80%
80% increase CTR

30%
30% decreased in bounce rate

120%
120% ranking increase

40%
40% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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