Case Studies
AST Lettings
The Project Brief
AST Lettings were looking for a modern, dynamic site to replace their previous site. They required a site that they could update with product listings to increase their online presence and increase sales and conversions.
We worked with the locally based sales and lettings agents after achieving significant increases in website traffic, relevant visitors and keyword positioning for their sister business, Igloo Living. We worked with the team to replace their existing static site and to provide effective and thorough SEO services.
These included content creation, technical improvements and an updated website. We improved the functionality of the website to help create a better experience for visitors, as well as producing a Search Engine Optimized website to increase it’s online visibility.
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Lato
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Montserrat
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The Project Outcome
The team produced an attractive website, in-line with the client’s branding, which had a detailed user experience in mind. We created a site that was tailored to all visitors, including landlords and tenants and all of the varieties of each that the business receives custom and enquiries from.
This allows a visitor to tailor their property search to the exact listing they’re looking for. The site also includes a ‘latest news’ section which allows the client to provide updates and information for visitors.
As this site is built on the WordPress CMS, it’s simple for the AST team to add, remove and update propety listings whenever necessary. This allows them to stay up-to-date, and use the site to generate leads. To help the team respond to and capture leads, we created a custom contact form complete with Google Map integration.
The modernisation and features we created for AST Lettings greatly increased their website traffic and conversions. We also fully managed the hosting of this site, providing updates and amendments with this service.
Metric
80%
80% increase CTR
30%
30% decrease in bounce rate
120%
120% ranking increase
40%
40% DA increase
Project Team Members
Tell Us About Your Project
Cherie Elton
Consultant & Strategist
Your Project Overview
Tell Us About Your Project
