Case Studies
Applications In Cadd
Applications in CADD offer the complete range of products to assist with land surveying, cartography, geographic information systems (GIS) and all related forms of earth-mapping.
The Project Brief
As a thought leader in the CADD and Geomatics Software industry, Applications in CADD required a brand new website to reflect their well-earned status, whilst helping to inform potential clients about their services.
The website needed to be informative, modern, and fully responsive, providing a platform for quality SEO. The client also required a bespoke category and search integration in order to organise their multitude of case studies and projects in an easy-to-use format.
For the style, professionalism was the aim of the game, however besides replicating and expanding on the sitemap of their previous website, the specifics of the design needed to be worked out in unison with our web design team.
For the style, professionalism was the aim of the game, however besides replicating and expanding on the sitemap of their previous website, the specifics of the design needed to be worked out in unison with our web design team.
Colour & Typography
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Capriola
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Titillium Web
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The Campaign Outcome
We decided upon the AiC logo for the site theme in order to present a cohesive, sleek design.
The website was designed with usability at the forefront, allowing for their brand message and goals to be visible from the first load of the homepage. As the old website was a little sparse in terms of relevant, search worthy content – the team set to work crafting new, informative copy for use across the site.
The goal was to provide an easily accessible, overall picture of the business and their objectives, something that was lost in the previous site, including multiple new header options and landing pages.
Speed and responsivity were also important factors in the design, and as such the team ensured the site was optimised for both desktop, tablet, and mobile devices, to ensure fast loading times and searchability.
The goal was to provide an easily accessible, overall picture of the business and their objectives, something that was lost in the previous site, including multiple new header options and landing pages.
Speed and responsivity were also important factors in the design, and as such the team ensured the site was optimised for both desktop, tablet, and mobile devices, to ensure fast loading times and searchability.
Metrics
70%
70% increase CTR
30%
30% decreased in bounce rate
80%
80% ranking increase
20%
20% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project
David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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