Case Studies
Applications In Cadd
The Project Brief
As a thought leader in the CADD and Geomatics Software industry, Applications in CADD required a brand new website to reflect their well-earned status, whilst helping to inform potential clients about their services.
The website needed to be informative, modern and fully responsive, providing a platform for quality SEO. The client also required a bespoke category and search integration in order to organise their multitude of case studies and projects in an easy-to-use format.
For the style, professionalism was the aim of the game, however besides replicating and expanding on the sitemap of their previous website, the specifics of the design needed to be worked out in unison with our web design team.
COLOUR & TYPOGRAPHY
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#3954A5
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Capriola
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a b c d e f g h i j k l m n o p q r s t u v w x y z
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THE PROJECT OUTCOME
We decided upon the AiC logo for the site theme in order to present a cohesive, sleek design.
The website was designed with usability at the forefront, allowing for their brand message and goals to be visible from the first load of the homepage. As the old website was a little sparse in terms of relevant, search worthy content – the team set to work crafting new, informative copy for use across the site.
The goal was to provide an easily accessible, overall picture of the business and their objectives, something that was lost in the previous site, including multiple new header options and landing pages.
Speed and responsivity were also important factors in the design, and as such the team ensured the site was optimised for both desktop, tablet and mobile devices, to ensure fast loading times and searchability.
METRICS
70%
70% increase CTR
30%
30% decrease in bounce rate
80%
80% ranking increase
20%
20% DA increase
PROJECT TEAM MEMBERS
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David Russell
Lead Consultant
Your Project Overview
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