Case Studies
Applications In Cadd
Applications in CADD offer the complete range of products to assist with land surveying, cartography, geographic information systems (GIS) and all related forms of earth-mapping.
The Project Brief
As a thought leader in the CADD and Geomatics Software industry, Applications in CADD required a brand-new website to reflect their well-earned status, whilst helping to inform potential clients about their services.
The website needed to be informative, modern, and fully responsive, providing a platform for quality SEO. The client also required a bespoke category and search integration in order to organise their multitude of case studies and projects in an easy-to-use format.
For the style, professionalism was the aim of the game, however besides replicating and expanding on the sitemap of their previous website, the specifics of the design needed to be worked out in unison with our web design team.
For the style, professionalism was the aim of the game, however besides replicating and expanding on the sitemap of their previous website, the specifics of the design needed to be worked out in unison with our web design team.

Colour & Typography
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Capriola
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Titillium Web
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The Campaign Outcome
We decided upon the AiC logo for the site theme in order to present a cohesive, sleek design.
The website was designed with usability at the forefront, allowing for their brand message and goals to be visible from the first load of the homepage. As the old website was a little sparse in terms of relevant, search worthy content – the team set to work crafting new, informative copy for use across the site.
The goal was to provide an easily accessible, overall picture of the business and their objectives, something that was lost in the previous site, including multiple new header options and landing pages.
Speed and responsivity were also important factors in the design, and as such the team ensured the site was optimised for both desktop, tablet, and mobile devices, to ensure fast loading times and searchability.
The goal was to provide an easily accessible, overall picture of the business and their objectives, something that was lost in the previous site, including multiple new header options and landing pages.
Speed and responsivity were also important factors in the design, and as such the team ensured the site was optimised for both desktop, tablet, and mobile devices, to ensure fast loading times and searchability.

Metrics

70%
70% increase CTR

30%
30% decreased in bounce rate

80%
80% ranking increase

20%
20% DA increase
Project Team Members
We’re a small yet rapidly growing team of website designers and marketing consultants based in Leicestershire, United Kingdom. We have a strong focus on building and optimising conversions alongside building perfectly crafted online experiences for our clients.

“Adam and the team at Lowaire Digital created a new website for AST Lettings Ltd and they all did a fantastic job. The website looks great, it has increased our internet profile and attracted positive comments. The website is easy to amend and add to as and when properties become available to let.”
Stephen NottridgeAST Lettings
"Fantastic service from the start. Listened to exactly what we needed and haven't disappointed. Regular contact and feedback, friendly and professional staff. 100% recommend Lowaire Digital"
George HillsWarwick Baker
"Lowaire recently completed the redesign of our website. They deliver a fantastic all round service, from consultation, delivery to customer support (they always answer!). I know that our website is in safe, capable hands and I will be looking for future support from their way.
Thank you."
Richard BirdAcrinax
“Adam and the team at Lowaire couldn’t do enough for you, I have a A1 service from them always. They are working for me on a number of things and I can’t find a fault in anything they do, always on hand to help in anyway. I’m looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Mark LesterChemDry
“By far and away the best SEO company we've worked with since we set up our business in 2004. Honest, hardworking and very quick to respond to our needs. Lowaire also designed our new website and worked with us to deliver what we wanted. Any issues are resolved quickly. We're kept up to date and they take the time to talk to us and explain the technical side. Friendly and approachable. A nice team to work with. Highly recommended”
Melvyn WardAwards Driving School
“Very good company, would highly recommend. Very helpful, always on the end of the phone when you need them. Always sorted any issue I have in the past very quickly.”
Andrew OgdenLeeds Scaffolding
"We cannot recommend Lowaire Digital highly enough! Our new website goes above and beyond our expectations, it's been very well received and we can't fault it. The whole process was extremely easy, nothing was too much trouble for the guys and great communication at all times. Lowaire Digital made this daunting task a pleasurable experience, for which we are truly thankful"
Debs MalykApps In Cadd
"We used Lowaire to build a website for a start-up contract packing company. Really pleased with the service. Always available to take my call and super quick in response to any change requests. Highly recommended."
Michael ClaptonPrepackit
"Very happy with the finished website. The support and customer service has been fantastic."
Sam CookComac Engineering Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
Tell Us About Your Project

David Russell
Senior Consultant
“The key to any successful business nowadays is a great website and a thorough online marketing strategy. Our team of developers and strategists aim to help our clients achieve their fullest potential with plenty of support every step of the way. We can help project your brand, services and products to a much wider audience across the web. Get in touch with us today to see how we can help elevate your business.”
Your Project Overview
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