Case Studies
Advance Plumbing
The Project Brief
The Director of Advance Plumbing was previously with Yell, paying around £60 per month in hosting costs for a website that didn’t meet expectations – and was barely accessible at all on mobile devices.
The main requirements for the project were, naturally, a reliable website that could be reached via mobile devices – the current most popular way to access the internet worldwide. The client also wanted more effective ways to track site traffic, google rankings and in general, a higher quality website than what had been offered previously.
The client was also running Google Ads campaigns which were not yielding many results due to the lack of call-to-action copy across the website.
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The Project Outcome
The team set to work designing and building a new, quality website that the owner would be able to access and amend at will – rather than waiting weeks for a support request.
With multiple service pages, and multiple areas to target, the team ensured the website met current SEO standards, in order to help bring in local traffic across Leicestershire. The new website boosted organic search traffic, google rankings, and allowed for a quality, optimised platform from which the Director could now start running Google Ads – which would actually convert!
Metrics
50%
50% increase CTR
20%
20% decreased in bounce rate
65%
65% ranking increase
70%
70% DA increase
Project Team Members
Tell Us About Your Project
James Makin
SEO & Content Specialist
Your Project Overview
Tell Us About Your Project
