Generate quality ads and target only those professionals you want with LinkedIn Ads, one of the growing number of platforms now allowing you to take advantage of the advertising opportunities social media presents.
What is Linkedin?
LinkedIn is a business and employment-orientated online platform that operates via mobile apps and websites. It is the world’s largest professional network on the internet and can be used to find the right job, connect and strengthen professional relationships and learn new and valuable skills that you can put into practice within your career.
You may be thinking, but how does it work? LinkedIn is essentially a professional version of Facebook. It allows you to invite anyone to connect with you as well as receive invites from other people. It also gives you the opportunity to showcase your unique and professional story through posts such as experiences, education, skills, and career choices. LinkedIn can also be used to join groups, organise offline events, posts videos, images and to write articles.
Your LinkedIn profile
When using LinkedIn you want to make sure that your profile is correctly optimised as well as maintaining professional posts and details. This is super important as your LinkedIn profile almost becomes a version of your online CV and is a place where employers can search and view your profile during the recruiting process.
Here are a few tips for creating an effective LinkedIn profile:
Why Linkedin PPC?
A pay-per-click advertising campaign on LinkedIn doesn’t just offer you the opportunity to curate ads that fit your brand and ethos. You can also specifically target users based on job title, function, and industry. All of this, so you know that your ad campaigns are reaching the right people.
If you’re just starting out or an experience brand looking to expand further, making sure the right audiences see your ads is key to furthering your business. With LinkedIn PPC, this is not only a possibility, but a given.
What is Pay-Per-Click Advertising?
Pay-per-click (PPC) advertising means you pay the platform running your ads, be in LinkedIn, Google, or Facebook, only if and when someone clicks on your ad. Campaigns like this can run with any budget you have in mind, and are an excellent way of driving business to your company, whatever industry you might be in.
At Lowaire, we create and monitor PPC advertising campaigns that we know will make a difference to your business. From setting up an account, to optimising campaigns so that you know all of your ads are bringing in the most people possible, our team can help you take advantage of the opportunities PPC advertising presents.
An Advertising Agency You Can Trust
For almost a decade, we have been honing our skills in curating quality PPC campaigns. Our proven track record and results-driven advertising strategy mean we know exactly what works and what doesn’t.
Contact Lowaire today to learn more about what our pay-per-click advertising services can do for your business. We adopt a tailored approach that is unique to your individual business and requirements.
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