Google Shopping
An advertising channel available for eCommerce Businesses via Google Ads also known as Product Listing Ads (PLAs).
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What is Google Shopping?
Google Shopping allows you to display your image based ads for selected products alongside googles standard search results. These ads are for users shopping around or showing genuine interest in your products and may close to making a conversion.
Generally, shopping ads are reserved for eCommerce business – websites selling products. Ads are made up an image of the product, the price and it’s name
What Are The Benefits Of Google Shopping?
Google shopping ads have many benefits. Firstly, it will help you to match products to audiences based on their unique search queries which will result in a larger amount of portfolio listings.
Secondly, there is reserved space on google purely for your product listing adverts! It will also give you the ability to display images of your products in the search engines results – which are a lot more engaging. As well as this google ads can help you to understand and research the conversion rate on hundreds of your products at once.
If you are a retailer looking to boost your online traffic, Google Shopping is the best thing you can do. And with our PPC services, it is an easy process.
How We Can Help
Our friendly team here at Lowaire Digtial are here to help guide you through the entire process of creating a Google Shopping account, for those that don’t already have one. Or even auditing your product feeds. If you have any other questions in regards to this service please don’t hesitate in contacting us following the button below.
What Google Shopping Involves
- The ongoing optimisation of shopping campaigns
- Increase in leads and conversions
- Group activation/exclusion for your products
- Device Visibility: Phones, Tablets and desktop optimisation
- Geographic Targeting: delivering advertisements to consumers based on their own geo locations
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