Apple Search Ads
Find your way onto Apple’s app store, Apple maps and searches with Apple search advertising, a platform specifically designed to market businesses towards Apple’s millions of dedicated users.
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What Are Apple Search Ads?
Are you the proud owner of a brand new app? If so, you may well be looking to make sure it reaches the right audiences at the right time. And that is where Apple Search Ads come in. Utilising pay-per-click advertising to market apps within the Apple App Store, Apple Search Ads are a great way to share your new application with the masses.
As most pay-per-click advertising methods do, Apple Search Ads work by allowing businesses to serve ads to potential customers searching particular keywords. These keywords, or phrases that are relevant to a particular business sector, allow organisations to target advertising campaigns to users who have at the very least shown an interest in their product or service. This way, there is a much greater chance that the people finding you will convert.
Whatever market sector you’re in, why not take advantage of the opportunities a platform with millions of daily users provides? After all, their option to review keyword-level insights means you’ll know exactly how much you’re getting out of your campaigns.
Pay-Per-Click Advertising
Pay-per-click advertising, or PPC as it is commonly called, is an advertising method that is increasing in popularity. This is because it is a method that only requires that you pay when somebody clicks on the ad you have created.
Whether you’re looking for apple search ads or researching other pay-per-click (PPC) advertising services, the benefits are clear to see. These platforms allow you to create exactly what you want and track whether they’re performing like you think they should.
This way, you can create a results-driven ad campaign without all of the guesswork. As part of our pay-per-click services, we audit your ads regularly, providing you with reports on exactly what is working. All of this, so you can be sure your ads are being constantly honed to fit your needs.
Why Choose Apple Advertising?
When you start looking, it isn’t hard to see that there are hundreds of paid advertising channels to choose from. So, amongst so many options, why choose Apple Search Ads? To help you decide, we’ve put together a list of some of the best things about apple advertising:
- Firstly, according to recent apple store metrics, Apple Search Ads have an average 50% conversion rate. This is an impressively high conversion rate, which most likely stems from the fact that app store users are already in the market for your app.
- And that takes us onto our second reason for choose apple advertising. Conversely to the users who are likely to come across your ads on platforms such as Google, users on this platform are already engaged.
- Next, one of the most important reasons to utilise Apple Search Ads are that they are relatively cheap to run. That means your budget will go further, and your cost per action (CPA) may well be lower on this platform than others.
- Finally, according to their most recent yearly review, apple recorded 1042 million active iPhone units in 2020. That's a lot of users, most of whom will engage with the apple app store during their time owning an apple device.
Ads You Can Trust
For almost a decade, we have been learning everything there is to know about curating the best performing ad campaigns out there. We don’t just trust that your ads are performing well, we constantly check to make sure. And in doing this, we are able to create PPC campaigns that are data-driven and designed to elicit real results.
For more information about Apple Search Ads, contact our friendly team today on 01509 357 387. If you are ready to take your marketing campaigns to the next level, we are here to help!
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Jessica Draper
Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
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Tell Us About Your Project
jessica draper
Digital Marketing Consultant
“Communication, teamwork and trust is at the core of what we do. Here at Lowaire we are there for you every step of the way, whenever you need us, building relationships and understanding your vision. No matter how big or small your business, we are here to support and guide you in all that is marketing.”
Your Project Overview
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