Onsite SEO
When you have a beautiful website, you want potential customers to find it with ease. And with an effective onsite SEO strategy, you can be sure that they will. From content to internal links, onsite SEO makes sure every aspect of your site is optimised to be positively indexed by search engines such as Google.
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What Is SEO?
Search engine optimisation, or SEO as it is often called, refers to the practice of ensuring a website is as likely as possible to be placed on the first page of search engines such as Google and Bing.
In doing this, we can help to ensure that as many potential customers as possible come across your website by searching for keywords relevant to your business. SEO is made up of many factors, from content to backlinking. Some of these factors take into account only those aspects added directly to the page of a site, while others refer to outside factors.
Onsite SEO
At its core, onsite SEO requires that all aspects of the pages that make up your site are optimised to be navigated by human users and Google crawlers alike. From the content you create to the links added to your pages, everything you implement into a page within your site needs to serve a purpose.
For an onsite SEO campaign that is sure to rocket your website onto Google’s first page, there are plenty of aspects to consider:
- Content: all of the content you produce, be it information about your services or a blog post on your upcoming event, needs to be optimised for SEO. This way, you’ll make sure your page is indexed properly.
- Links: whether linking to outside websites or internal pages, links added to your pages help everyone, from users to crawlers, navigate your website more effectively. And this is vital when it comes to a healthy SEO campaign.
- Alt Text: by simply adding a small piece of text to every image in your website, you’ll make sure that Google understands your website in a much more comprehensive way. And that is exactly what you want when it comes to SEO.
- Mobile Optimisation: as the world is becoming evermore mobile-orientated, it is vital that your website keeps up. So, any onsite SEO campaign should take into account how users will navigate and utilise a site when looking at it on their mobile device.
Developing Your Bespoke SEO Campaign
When it comes to an SEO campaign that works for your business, there is no one way to develop an effective strategy. That’s because the best SEO campaign for your business will depend on the market sector you are within, and the actions your competitors are taking to make sure they stay at the top of search engine results pages.
It is for this very reason that the first step in developing any effecting SEO campaign is to understand your business and your goals. In doing this, our expert team are able to develop a strategy that not only increases the amount of traffic your receive, but also makes sure that your new users are relevant and likely to convert.
SEO At Lowaire
At Lowaire, we spend our time developing data-driven, transparent marketing campaigns aimed at ensuring businesses market their products to relevant, interested audiences. Our Search Engine Optimisation service is no different; through an effective SEO campaign, we can ensure that you are promoting your business to the right people.
Transparency is key to all that we do. So, for each SEO campaign we run, we provide you with access to a live dashboard that allows you to track exactly the progress we have made. To find out more, get in touch with a member of our team today. If you are ready to take your marketing strategies to the next level, we are here to help!
