It is safe to say that LinkedIn is the professional social media network; no other compares to it! It is for this reason that it has harnessed millions of business-minded professionals ready to engage in content relevant to their working lives.
What Is Linkedin Marketing?
Launched in 2003, LinkedIn has since announced that its membership has surpassed 800 million. And where there is an audience that is big enough, advertising opportunities are bound to follow.
LinkedIn Marketing refers to the practice of using the LinkedIn Platform to market services, products, and company news. By harnessing the spending power that LinkedIn’s 65 million decision makers (according to the platform’s newest data), businesses can drive sales in a new, data-driven way.
There are plenty of options when it comes to LinkedIn Marketing; this network certainly understands that its audience needs diverse advertising options. From dynamic ads to sponsored messaging, LinkedIn allows marketers to design specific strategies and campaigns based on what their audience is most likely to engage with.
What We Offer
Organic marketing refers to the practice of posting across your social channels. We write engaging content year-round to pique the interest of potential buyers and share your message with the world.
Ever wondered how you can target specific audiences with content designed for them? Paid advertising allows you to do just this, sharing news of products and services with users who have already shown an interest in your market sector.
Every good LinkedIn Marketing campaign needs a top-notch social strategy. So, before we kick off your service, this is exactly what we’ll create!
OUR FAVOURITE PLATFORMS
Driving Business-2-Business Sales
Since its launch, LinkedIn has aimed to offer a home for professionals and businesses. In doing so, they have built a platform specifically designed to target businesses and business practices.
When it comes to driving business-2-business (B2B) sales, LinkedIn offers plenty of options. But at the core of each advertising channel this platform offers is one key principle: the opportunity to target specific audiences with specific messages.
While sponsored content lets advertising design native ads to appear on the LinkedIn feed, Dynamic Ads automatically personalise to your pre-defined audience. So, whether you are looking for reach or specificity, LinkedIn Marketing is a tool that can be used to drive your goals forward.
LinkedIn Marketing is just one of the ways that social media advertising can be used to supercharge your marketing. From organic posting to specific, bespoke messages directed at individuals, LinkedIn offers a boiling pot of channels to try out.
Our team of social media experts and savvy paid advertising specialists know just how to make LinkedIn work for your goals and audiences. From creating bullet-proof strategies to rolling out data-driven campaigns, they’ll be here to help every step of the way.
As much as our wordsmiths love to run riot with a pen, how much autonomy you want us to have with your content is entirely up to you. If you’d rather send us the bare-bones of a blog post that just needs actualising, or you’d like us to research and craft a post from scratch, we’re always happy to help.
It all depends on the scope and brief you provide to us. Our content specialists have a wealth of experience working with a range of different industries and clients, each with differing needs in terms of content. Collaboration is key – and we’ll always work to your specific requirements, whatever they may be.
Why choose lowaire for Your Content Strategy
Expertly Tailored Copy & Content
Designed with your business objectives and voice in mind, our content is tailored to meet your exact requirements; whether a blog post, website copy or social media post.
Dedicated Content Consultant
Research & Planning
Search Engine Friendly
Need your social media marketing campaigns to pop? Why not take the opportunity to design bespoke graphics that interest buyers and let them know all they need to know about your business.
To speak to a member of our Graphic Design team about the creations they can bring to life, feel free to get in touch or to request a quote. We’ll walk you through the process, and work with you every step of the way with individualised hourly packages.
It’s worth noting that these hours do not expire, so you can save them for a rainy day (or a writer’s block!) Get in touch with us today for more information.
Tell Us About Your Project
Digital Marketing Consultant
“At Lowaire, communication and transparency are key to all that we do. We know how important the trust of our clients is, and we pride ourselves on our ability to be at the end of the phone for every query and concern. As the world becomes ever more digital, it is vital to showcase your business online. And this necessity is exactly what we can help with.”