Link building is an essential part of search engine optimization (SEO) and can be used to increase the rank of a specific page or the whole website. While the process can be slow, it will massively boost your website in the long run.
What is Link Building?
Link building is an important part of organic SEO. It involves acquiring hyperlinks (normally just called links) from other websites to your own. This increases the organic rank of your website or a specific page on search engines such as Google or Bing.
As rank increases, the placement of your website will improve, moving it closer to the top of the search results. This will boost the level of organic traffic that is driven to your site.
This is a passive form of digital marketing and will not have the immediate results that you may get from other methods such as Google Ads. However, this does not mean that this type of marketing is any less valuable.
how does link building work?
There are a few different ways in which you can successfully build links with other websites. The first is to simply reach out to other website owners directly and request a link. This method takes a lot of time, outreach and communication. However, it is not always fruitful.
If this is not something you are interested in, you could manually add links instead. This would involve placing the link yourself in different places, for example in a blog post comment section. Unfortunately, these backlinks are often low-quality and may be removed over time.
The third option is to earn the links naturally. This will take a lot of time and patience, but by creating unique and relevant content you can earn high-quality links.
What makes a high-quality link?
There is a multitude of factors that come into play when determining whether a link is high-quality or low-quality. But it is important to discern the difference as low-quality backlinks may negatively impact your website.
High quality links will need to have:
High-quality links can be more challenging to find than low-quality links. However, they will help improve your website’s rank on search engines. Using low-quality links will have the opposite effect and harm your business in the long run.
Lowaire’s link building
If you are unsure of where to should start with link building, or simply don’t have the time, hiring an agency may be the best option for you.
At Lowaire, we will source high-quality backlinks for your website to ensure that your business can reach a wider audience as its rank increases. If you would like to learn more about our link building service, get in touch with us today.