According to their most recent data, Instagram boasts more than 1 billion users globally. Closer to home, more than 40% of the British population have and use an Instagram account. So, why not take advantage of this huge spending power with Instagram Marketing?
What Is Instagram Marketing?
Instagram marketing is a broad term that refers to using this social media platform to increase brand awareness, drive sales, and push new products to the right people. There are a number of different ways a business can market on Instagram, each of which comes with its own bonuses and benefits.
Having now surpassed the coveted 1 billion global users mark, Instagram remains one of the fastest-growing social media platforms available. Their user base is ever-expanding, and with it, their ability to drive advertising goals forward continues to rise.
But what sets Instagram apart from the rest? Well, to start with, its business profile model allows for unique insights and benefits to those users specifically using the platform to drive commercial goals. Perhaps that is why there are now more than 25 million Instagram Business Profiles active.
This picture-based, creative platform also has close ties to Facebook, now Meta, which owns the platform. So, if you are looking to cross-pollinate your social media marketing efforts, the Instagram universe is certainly a good option.
What We Offer
Organic marketing refers to the practice of posting across your social channels. We write engaging content year-round to pique the interest of potential buyers and share your message with the world.
Ever wondered how you can target specific audiences with content designed for them? Paid advertising allows you to do just this, sharing news of products and services with users who have already shown an interest in your market sector.
Every good Instagram Marketing campaign needs a top-notch social strategy. So, before we kick-off your service, this is exactly what we’ll create!
OUR FAVOURITE PLATFORMS
Organic Marketing Vs Paid Advertising
As the spending power of online users has skyrocketed, so have the options available to marketers. As well as traditional organic posting, Instagram marketing is now driven by paid advertising efforts.
Organic marketing involves posting onto accounts, engaging with users in meaningful ways, and getting the word out there about the services you offer. If you are a new brand, or an existing power-house with a brand new product range, this form of brand marketing is perfect.
Alternatively, paid advertising allows marketers to target exactly who they want to target and with what. For Instagram, this process is completed via Facebook and then shared across the Instagram platform. In doing this, audience targeting options extend not only to broad demographics but also to specific user interests and behaviour. So, you’ll know that the people seeing your product are already interested in purchasing.
Do you know exactly who your audience is? Or, perhaps, you need a little help deciphering who is most likely to purchase from you? Either way, our team is here to help. We’ll use the information you do have to research, collaborate, and design data-driven social media marketing strategies.
Whether you are a strat-up or a well-established organisation, our expert team knows just how to deliver the right message to the right people at the right time.
As much as our wordsmiths love to run riot with a pen, how much autonomy you want us to have with your content is entirely up to you. If you’d rather send us the bare-bones of a blog post that just needs actualising, or you’d like us to research and craft a post from scratch, we’re always happy to help.
It all depends on the scope and brief you provide to us. Our content specialists have a wealth of experience working with a range of different industries and clients, each with differing needs in terms of content. Collaboration is key – and we’ll always work to your specific requirements, whatever they may be.
Why choose lowaire for Your Content Strategy
Expertly Tailored Copy & Content
Designed with your business objectives and voice in mind, our content is tailored to meet your exact requirements; whether a blog post, website copy or social media post.
Dedicated Content Consultant
Research & Planning
Search Engine Friendly
Need your social media marketing campaigns to pop? Why not take the opportunity to design bespoke graphics that interest buyers and let them know all they need to know about your business.
To speak to a member of our Graphic Design team about the creations they can bring to life, feel free to get in touch or to request a quote. We’ll walk you through the process, and work with you every step of the way with individualised hourly packages.
It’s worth noting that these hours do not expire, so you can save them for a rainy day (or a writer’s block!) Get in touch with us today for more information.
Tell Us About Your Project
Digital Marketing Consultant
“At Lowaire, communication and transparency are key to all that we do. We know how important the trust of our clients is, and we pride ourselves on our ability to be at the end of the phone for every query and concern. As the world becomes ever more digital, it is vital to showcase your business online. And this necessity is exactly what we can help with.”