The Top 5 Social Media Tools.
Social Media is a huge part of our lives. In the world today social media is used by the majority of people on a day-to-day basis. Whether its to post on a network or to view information, Social Media can be used in a multitude of ways, some negative and some positive.
Many businesses use Social Media to engage with their audience and increase their business’ exposure. This can be done through advertising on the social networks or simply creating content which will interest the people viewing it. In theory, the more relatable and engaging your content is the more views and impressions you’ll get – and therefore the larger reach.
When running Social Media networks for a business it – in all honesty – can be a bit of a nightmare and can become very unorganised. Keeping all of your accounts sorted and organised is absolutely key to running an effective social media campaign. So we’ve put together a list of the top 5 social media tools we would recommend to help you manage and ensure all of your own social accounts or your clients’ accounts are up to standard.
Loomly is a social media management platform which allows you to post on behalf of your clients or simply manage your own networks. It allows you to schedule posts to go out on set days and times. Meaning you can schedule a whole month of posts if you wanted to, leaving you the time to focus on other areas of the business. Some of its other features include being able to share the same post across multiple networks, adding posts to pending approval to ensure only the best posts go out – or that if there are any mistakes you have the chance to change them before they get added to the queue – and it’s analytics feature, which allows you to view your top-performing posts and access data on the network itself. Such as how many clicks/views/shares your content has been getting on different days. Overall Loomly is really useful for managing multiple accounts and scheduling content to go out.
The image below is a screenshot of the dashboard you get with Loomly, this gives you an overview of how many posts have been scheduled, published, are awaiting approval and much more. It also has an idea section depending on the date, day and time.
Landscape by Sprout Social is a must-have! Each social network requires different sized images for optimal quality. If the images aren’t sized properly they can appear grainy, bad quality and with borders. This can give your audience and potential clients a bad impression of your company. It can take some time ensuring that all images are perfectly sized for each individual network, but with Landscape you can create multiple sizes, tailored to each network with a click of a button. You simply upload the image you would like resizing, select the networks you need the image for and download. As a Digital Marketing agency we highly recommend this tool to help provide the perfect social media posts.
Social media posts always seem to get more engagements when they have an image included. However when it comes to choosing and sourcing images online you have to be very careful, as you can get fined and reported for copyright. Pixabay is an online platform which allows you to access millions of free photos which have been shared by a community of creatives copyright-free, meaning you do not need permission to use the images. They can be used on a website and across social media platforms. You simply search the word you are looking for and a variety of images available to save and download appear. Pixabay is brilliant for social media posts, ensuring that you have the best content going out plus no need to worry about being reported for copyright.
Twitter is one of the most popular social networks around, allowing you to interact with your audience through tweets (short messages). It allows you to view others content and there discussions on current topics. Twitter is good for businesses as it helps you reach a larger audience and by the use of hashtags you can pull in relevant audiences to view your tweets. Through twitter you can also view and look into your competitors and see what they are posting. Unfollower stats allow you to look further into your twitter account to find out who has recently unfollowed/followed you, who you don’t follow back and blocked accounts. With your own personal dashboard showing the most popular words, device stats and most popular tweets. You can’t go wrong. Did I mention its all for FREE. We would highly recommend this as one of the top social media tools especially if your using twitter on a regular basis.
Facebook pixel works alongside Facebook ads. It is a code you can integrate into your website which collects data from visitors on the site.It’s used to help you target the correct audience and build up existing audiences. It helps push your adverts out to people who have already shown interest on your site, this is re-marketing. Facebook pixel is a really good tool for social media as it can help increase your sales/leads and it ensures that the relevant people are being targeted. For more information on Facebook Pixel and how it can help your business, check out our blog post.
Overall these are the top 5 social media tools I would recommend, they all come in handy and ensure that our social media is up to standard.
However, if you’re interested in building up your social media and are looking for social media management or need help with your social networks feel free to get in contact and one of our social media experts will be on hand to help and advise what is best for you and your business. You can also click the button below to see some of the packages we offer.
You can get in contact with us by emailing [email protected] or by calling: 01509 357 587.