The Cost Of Using An Agency For Google Ads Management
Google Ads is a great way to generate new leads and sales for your business, however, it can be a time-consuming task to ensure your campaigns are running effectively and generating ROI, which is why working with an agency can significantly enhance your overall account and campaign.
However, trying to figure out what do you should be paying an agency to manage your Google Ads account and campaigns can be difficult, therefore, we have put together this blog post in order to provide a breakdown in regards to what different options you have available when it comes to selecting an agency to manage your Google Ads.
Fixed Fee Management
The fixed fee packages offered by agencies tend to be all-inclusive packages aimed at smaller companies and these are generally designed for companies who are working on a budget below £1,000 per month. Often large Google Ads management agencies such as Yell will provide these type of packages to thousands of clients.
It’s Important to keep in mind that with all-inclusive PPC management packages it can be often difficult to actually monitor and track your spend due to the nature of the package. Therefore if you are going down the route of using an all-inclusive PPC management agency we would recommend that you opt-in for transparent reporting in order to effectively monitor the number of clicks conversions and the overall CTO of the campaigns
Separate Ad Spend and Monthly Management Fee
The most common type of management service when it comes to PPC management is a fully managed service, where your management fee is invoiced separately from your actual ad spend and where your ad spend is paid directly to the third-party provider weather that be Google Ads, Bing Ads or Facebook Ads.
This type of working arrangement ensures that you can view exactly what you are spending and what you are generating in regards to conversions. However, it’s worth keeping in mind that some agencies won’t provide you with account access and you may potentially not even own the account, so it’s worth asking these types of questions upfront if you are considering this type of management.
Factors to consider when selecting an Agency
Overall Experience
Before committing to working with an agency, you should ensure they have the relevant training and experience to manage your account and campaigns effectively. If your monthly ad spend will run into the thousands then we would strongly recommend working with a Google Partner which proves they are certified to manage your account and campaigns effectively.
- Is the agency an accredited partner i.e. Google Partner?
- How many accredited staff members work within the business?
- Who specifically will be managing your account and what level of experience do they have?
- Does the agency offer other paid media services such as social ads, display ads etc?
Payments & Contracts
When selecting an agency to work with you should be aware of the charges, fees and overall contract terms to ensure it’s the right management service for you and your business. Therefore, we have put together a few questions below which you might want to ask your potential agency prior to starting work with them.
- What is the contract duration for the management service?
- Do you own the accounts and campaigns once the contract has ended?
- How does the agency charge i.e. fixed all-inclusive or based on a percentage of your ad spend?
- What types of reports will the agency provide i.e. access to Google Ads or a third-party dashboard?
Paid Media Technologies
Each agency will vary on the technology used to provide management across paid media platforms. Some agency will opt for third-party bid management systems, whereas others will manage your account natively through Google Ads, therefore, it’s always worth considering the following prior to selecting your agency.
- Do they provide bid management tools or is the account managed natively?
- What type of reports will you receive and what will they look like?
- What other tools will be required and what will they cost?
If you have any questions about Google Ads or paid media or to find out how our PPC management services can help, get in contact with our team today or call us directly on 01509 357587.
