Digital PR
Digital PR is a promotional tactic that allows you to grow your brand’s online and offline presence. Used to increase brand awareness, digital PR often works hand in hand with Search Engine Optimisation campaigns. This strategy offers the perfect opportunity to get the word out there about your business’ value.
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WHAT IS digital PR?
Digital PR is an online marketing strategy used by businesses to increase their online presence. It takes traditional PR methods and brings them online allowing your content to be seen by millions and builds relationships between businesses and their audiences.
If digital PR is done correctly it can land you highly authoritative and highly engaged with links. Links that drive traffic to a piece of content on a website, drive shares and engagement to a brand. The key to successful digital PR is establishing beneficial relationships with digital influencers who can also share your content.
How Does it Works?
Digital PR combines a brand’s message with powerful storytelling to achieve online coverage on top-tier publishers. It works hand-in-hand with your SEO strategy to achieve your marketing goals, it should be integrated into your overall content marketing strategy. It helps you reach your target audience by featuring your business on sites and social media they read also the podcasts they listen to. It potentially can even get you five-star reviews on Google and Amazon.
When looking into Digital PR, it is vital to understand a little about the channels available to you and which goals they might suit best. After all, each channel, from social media platforms to informational blogs, can help to reach a different potential customer base.
Digital PR Benefits
- Improve SEO and Rankings - The links that Digital PR can gain may increase visibility for non branded key terms too.
- Boost website traffic - As you appear on more sites and channels that your target audience uses, you will increase the awareness of your content and drive people to your website.
- Build brand trust - High quality content on high authority websites can make you seem more trusted within your area of expertise..
- Increase sales - More exposure to your target audience via targeted media sources will drive more people to your site and generate more sales.
- Generate leads - The more your brand is seen and heard of online, the more positive things your target audience will see about you, therefore having more trust with your brand and eventually purchasing your product or service.
AN AGENCY YOU CAN TRUST
Without digital PR, any SEO campaign you’ve been paying for isn’t going to get you to position one in Google. That’s where we come in. Lowaire is a digital marketing agency that can help you get your website ranking improved. We also offer other SEO services including technical SEO and local SEO.
So if your looking for guidance with your current SEO campaign or haven’t even begun your SEO journey yet we are here to help. Feel free to phone us on 01509 357587 or contact the team today.
