Digital PR is a promotional tactic that allows you to grow your brand’s online and offline presence. Used to increase brand awareness, digital PR often works hand in hand with Search Engine Optimisation campaigns. This strategy offers the perfect opportunity to get the word out there about your business’ value.
WHAT IS digital PR?
Digital PR is an online marketing strategy used by businesses to increase their online presence. It takes traditional PR methods and brings them online allowing your content to be seen by millions and builds relationships between businesses and their audiences.
If digital PR is done correctly it can land you highly authoritative and highly engaged with links. Links that drive traffic to a piece of content on a website, drive shares and engagement to a brand. The key to successful digital PR is establishing beneficial relationships with digital influencers who can also share your content.
How Does it Works?
Digital PR combines a brand’s message with powerful storytelling to achieve online coverage on top-tier publishers. It works hand-in-hand with your SEO strategy to achieve your marketing goals, it should be integrated into your overall content marketing strategy. It helps you reach your target audience by featuring your business on sites and social media they read also the podcasts they listen to. It potentially can even get you five-star reviews on Google and Amazon.
When looking into Digital PR, it is vital to understand a little about the channels available to you and which goals they might suit best. After all, each channel, from social media platforms to informational blogs, can help to reach a different potential customer base.
Digital PR Benefits
AN AGENCY YOU CAN TRUST
Without digital PR, any SEO campaign you’ve been paying for isn’t going to get you to position one in Google. That’s where we come in. Lowaire is a digital marketing agency that can help you get your website ranking improved. We also offer other SEO services including technical SEO and local SEO.