Here at Lowaire Digital, our team of experts offer a wide range of digital marketing services all over the UK. Our strategies and solutions help to assist businesses, both small and large, reach their fullest potential online.
What is digital marketing?
Digital marketing is marketing using the internet and a range of electronic devices to connect via digital communication with your client base. This can come in many forms. Each has their own benefits depending on what you are looking to get out of digital marketing and the purpose of your business.
Lowaire Digital based in Leicestershire provides a full range of digital marketing solutions designed to increase reach and visibility for your business whether it be social media, paid media or general PR and outreach.
Our team of digital marketing specialists at Lowaire Digital are well versed across various marketing platforms and work with clients both locally, nationally and globally to create aesthetically pleasing and result-driven marketing campaigns which generate results.
Whether you’re starting from scratch or looking to expand your online presence it’s essential that each and every channel of any digital marketing plan is closely aligned and all strategically working towards the same final goal and this is where we can help.
what is the importance?
Having an online presence is very important as technology improves and becomes more popular the power of it grows stronger. Digital marketing may be the most important part of a marketing plan as it can boost your visibility and give your business a personality instead of you just being another corporate company.
Social media is a great way to interact with existing and potential clients, this can create great brand awareness. Organic growth can increase your presence on search engines so you can become easier to reach, and with this you can also target a specific demographic with paid ads.
Overview of our services
We offer a range of advertising on social platforms including but not limited to Facebook, Instagram, Twitter, and LinkedIn. We can create content and engaging posts for each platform to really engage with your client base. We also offer Audience Building for social accounts where we personally interact as your account to gain new potential customers and grow your social presence.
This is where we can improve your website’s ranking, making it more relevant and up to date, therefore, making Google know your website is accurate and informative. We also target keywords and phrases that relate to your business so when a potential customer searches these in a search engine you will appear.
This involves paid advertising, showing you on the first pages of the search engines results when people search businesses similar to yours or words relating to you, therefore increasing your exposure online.
Our specialists create content based on your specific tone of voice, client base and personality. We can create content for blogs or social media platforms to improve customer engagement and potential customer exposure. This technique helps to build your brand image and shape your story.