What is the secret Ingredient to engaging content?
The idea of writing engaging content is a very broad term. It can be narrowed down into categories of content such as Social Media, Website or Blog content such as this. However, they all have one quality in common that has to be achieved in order to be successful in the ever-growing and evolving world of content creation. Engagement.
The secret to achieving engaging content lies in being able to adapt your content to the format in which it is being published. For example, Social Media content has different rules than a large blog post in order for it to achieve maximum user engagement.
Social Media
The world of Social Media is one that demands engaging content as the attention span of its users continues to decline. The birth of TikTok saw a huge dip in the length of the videos and text that was shown to users, with a business model built around gaining user’s attention in the shortest amount of time possible. This means that creating engaging content is becoming more difficult as time goes on.
In order to create engaging content on any Social Media platform you need to be able to gain an insight into the latest trends and what everyone is engaging in within your industry. Create a small section of content no more than two sentences that allows the user to engage with the post, whether that be in the comments section or through a call to action to your website. Tailor the content to your target audience and ensure that the graphic your content is partnered with is relevant to the content and is of high-quality.
Website
Content is and always will be one of the most critical aspects of website design. The internet is filled to the brim with unoriginal content that does nothing to engage its users. For the content on your website to be an interesting and informative read for your customers and users it has to be tailored to your target audience.
You must conduct proper keyword research for your website in order to increase visibility and ensure that the keywords are integrated around your content idea, not the other way around. Remember we are writing for humans and not robots.
Formatting your website content differently is also an effective practice for keeping your content fresh and interesting. Writing for all platforms on your website increases how you can adapt your website onto any Social Media platform if you can manage to keep some of your content short and sweet.
Content is king
The secret to an effective Digital Marketing campaign is the ability to plan and create user-friendly and attention-grabbing content for your business. Adapting your content to the platform on which it is being published is the ‘secret ingredient’ to your success. Whether that be through Search-Engine-Optimisation, Website Design, Social Media Management, and much much more, content is always king.
