The Magical Marketing Tool Facebook Pixel was launched back in 2015, however, the uptake for this remarkable business tool is slow. Why is that? Mostly, because people don’t understand: What it is How it works, and How it can help If used correctly, Facebook Pixel is a great marketing tool and will improve the conversion rate of your Facebook adverts through […]

Finding your Adwords client I.D on the old Google Adwords 1. Sign in to your AdWords account. 2. Once signed in, look in the top right-hand corner of any page (see image below) 3. You’ll find your Adwords “Customer ID” above your email address.   Finding your Adwords client I.D on the Google Adwords Express 1. Sign in to your AdWords account. 2. Once signed […]

Search engines love websites that are regularly updated with fresh content.  Monthly, weekly or even daily blog posts can provide a nice SEO boost to your website. However the topic you’re writing about is not the only aspect you should consider. You must also ensure that each of your blog posts are well written and search engine optimised. This guide […]

People do not like waiting around, and it has been proven that visitors to your website are highly likely to leave if each page takes any more than a couple of seconds to load up. The speed of your website is an important factor when it comes to ranking highly within search engines and giving your visitors the best browsing […]

We’ve put together these SEO tips in order to provide you with some useful information. To help increase your website in search results for relevant keywords and search terms related to your business, product or services. Your crawl rates When you allow search engines to crawl and index huge pages in your site, it consumes the crawl budget that you are […]

As a restaurant owner, you know that there is more you could be doing to market your business but let’s be honest, you’re already pretty busy just running things. And there are so many accounts, profiles, and websites to handle. Should you spend your time updating your Facebook posts, tweeting about your current specials, or adding check-in offers on Yelp? With […]

Sometimes, SEO can seem like a bit of a struggle. Unless your business has found a niche that no other company has tapped in to, there are always going to be the big players in your industry that seemingly dominate the Google search. Yes, the larger companies (those that are nationwide or worldwide and seem to have the monopoly), are […]

Google’s mobile-first index will represent an opportunity Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this […]

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time. Paid search marketing is okay. Organic […]

Last year, mobile devices overtook desktop computers as the primary device to access websites. Although desktop searches remained on a very high level on Google, even more people used their mobile phones to search Google. Having a mobile website is no longer an option. It is a necessity. In this article, we’ll show you how to prepare your website for […]