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Why Your Restaurant Needs SEO In 2017

As a restaurant owner, you know that there is more you could be doing to market your business but let’s be honest, you’re already pretty busy just running things. And there are so many accounts, profiles, and websites to handle. Should you spend your time updating your Facebook posts, tweeting about your current specials, or adding check-in offers on Yelp?
Glasses on restaurant tables

With so many choices, it’s hard to focus on just one and can get overwhelming. And that is why Lowaire is here. We understand that marketing strategies for restaurants and bars can be much different than other industries. Your potential patrons could come from an online review, an internet search for bistros near them, or simply walking by.


So where should you spend your advertising to get the best return on your investment? In our opinion (and based on quite a few case studies and market research), optimising your website for local search, e.g. Google Places optimisation (Google My Business) SEO, has the best bang for your buck. Think about it, when you go to a new city or just want to see what the closest sushi restaurant to you is, how do you find a place to eat?

If you’re like the majority of consumers these days, you go to your computer, tablet, or smartphone and do a search. And if your business listing isn’t at the top of the results page, you’re missing out on these customers. It’s a fact that the most common type of local search is for restaurants and eating establishments. There are quite a few people searching every day for exactly what you offer, you’ve just got to get in front of them!

So whether you own a cafe, diner, bistro, sushi house, pizza palace, steakhouse, or coffee shop, our affordable and reputable SEO services will help you bring in more customers month after month. Imagine searching for your “Sushi Leicester” and seeing your business listing at the top! (If you’re a Sushi restaurant in Leicester, of course!).

It doesn’t matter if you’ve got the best food in town if no one can find it. That’s what it’s like when you have a website or Google listing that isn’t ranking highly in the search results. But you want to focus on meals, not rankings. So let our dedicated SEO team take care of this for you.

We understand how unique your industry is and we’ve built our strategy around what works best for restaurant and bar owners. Whether it’s making sure your menu is found and optimised or that your store hours are correct. With Google’s new changes, it’s even possible to make reservations right from the search results!

We’ve been developing websites for years and we know exactly what it takes to rank within major search engines but our first priority is helping your business succeed. It doesn’t matter if you only do take out or dine-in, casual or five-star dining, Indian or Chinese cuisine, contact our team today to find out how we can increase your website traffic and business revenue.



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