July 20, 2022

Reasons Why SEO Is A Great Investment For Your Business

What exactly is SEO?

SEO is the process of improving your website in terms of quality and user experience to increase its visibility when people search for products or services related to your business. An example being if you were an online bike retailer, you’d want to appear in search results with the similar phrases as ‘bmx bikes’. It’s important to improve your website as the better visibility your pages have in search results means more traffic to your business, resulting in potential customers. After covering just what SEO is it’s already becoming easy to see why SEO is a great investment.

SEO Shows Results

Google processes more than 3.5 Billion searches per day, majority of which is people searching with commercial intent to gather information on products and services businesses provide. When taking into consideration this amount of search volume, you can easily see that ranking well in Google’s search results will help improve traffic to your website. We know that an increase in traffic results in an increase in leads and an increase in leads then turns into sales.

SEO Is Becoming More Important For Small Businesses

The development of technology has allowed us to access this information that can be found online more easily. Our mobile phones have become our go to method of accessing all this information with just the touch of our fingers.
This has allowed small businesses to thrive and become recognised more easily, an example being that if you’re visiting a town and you’re not familiar with the area but want to visit a café you’d typically take to your phone to search for cafes in the local area. This is a brilliant opportunity for businesses as in that moment you’re ready to make a purchase. This search result will present you with cafes in close proximity to you, taking into consideration both large and small businesses.

You can see why SEO is a great investment as it will allow users to see the café and help drive more customers to the café that are interested in them, due to their online presence.

SEO Is A Stable Investment

We know that technology is ever evolving and looking back at how we used to advertise products and services, we can see it’s significantly different to how consumers are now seeing these advertisements. To ensure you are setting your business up for success it is important to invest in developing your SEO sooner rather than later. As trends continue to come and go we know for sure that online shopping is here to evolve and last.

More Credibility Comes With Higher Search Engine Rankings

Rankings are a very important aspect of online shopping and part of the decision making process that customers do before purchasing a product. Think about it, when you are researching something on Google you tend to stay on the first page and click the results that are shown first, this is a key factor you need to think about when developing your website – the better quality your website is, the higher rank it’s going to get in search results.

We Know SEO

All of what we’ve covered in the above is only a glimpse into understanding just what SEO is about and how it can boost your business. We here at Lowaire understand great SEO content and know that some very beneficial aspects of it just come with years of practice and experience. If you’d like to learn more about how we can strategize a SEO plan to suit your business, feel free to contact a member of our team on 01509 357587 or by contacting us at support@lowaire.com.