Google Ads (formerly known as Google AdWords) is one of the most popular and effective forms of online advertising. Whether you’re looking to drive traffic to your website, increase sales, or promote brand awareness, Google Ads can help you achieve your goals. In this blog, we’ll take you through the steps of setting up a campaign in Google Ads so you can start reaching your target audience and achieving your marketing objectives.
Google Ads also offers to give you £400 in ad credit when you spend £400 on your campaigns. Find out more here.
Define Your campaign goals
To start, you’ll need to sign up for a Google Ads account. If you already have a Google account, you can use that to sign up for Google Ads. If not, you’ll need to create a new account. Go to the Google Ads homepage (ads.google.com) and click on “Start Now” to create an account.
Once you’ve signed up, you’ll be taken to the Google Ads dashboard, where you can start setting up your campaign. Click on the “New Campaign” button and select the type of campaign you want to run. Google Ads offers several campaign types, including search, display, video, shopping, and app. Before you start setting up your campaign, it’s important to define your goals and budget. What do you hope to achieve with your advertising efforts? Do you want to drive traffic to your website, increase sales, or promote brand awareness? Once you have a clear understanding of your goals, you can determine your budget and allocate it accordingly.
choose your campaign type and audience
Google Ads offers several different campaign types to choose from, including search, display, video, and shopping. Depending on your goals, you’ll want to choose the campaign type that’s best suited to your needs. For example, if you’re looking to drive traffic to your website, you may want to choose a search campaign. If you’re looking to promote brand awareness, you may want to choose a display campaign.
Once you’ve chosen your campaign type, it’s time to target your audience. Google Ads allows you to target your ads to specific geographic locations, interests, and more. You can also use demographics, keywords, and other targeting options to reach your ideal audience. Make sure to do your research and choose your targeting options carefully to ensure that your ads are being seen by the right people.
create your ad
Now it’s time to create your ad. This is where you’ll choose your ad format, write your ad copy, and select your images or videos. Make sure your ad is compelling, visually appealing, and aligned with your brand. You’ll also want to include a clear call-to-action (CTA) that encourages your target audience to take the next step, whether that’s visiting your website, making a purchase, or signing up for your email list.
Once you’ve created your ad, it’s time to launch your campaign. You’ll want to monitor your campaign regularly to see how it’s performing and make any necessary adjustments. You can also use Google Ads’ reporting and analytics tools to track your results and make data-driven decisions. In conclusion, setting up a campaign in Google Ads is a straightforward process that can help you reach your target audience and achieve your marketing objectives. By following these steps, you’ll be well on your way to maximizing your online presence and growing your business. Find out how we can help you to manage your Google Ads account today.