Algorithm Monitoring
Wherever there is a search engine, there will be an algorithm dictating which websites find their way to the top of it. So, algorithm monitoring is a vital part of any Search Engine Optimisation (SEO) campaign.
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What Are Search Engine Algorithms?
Every search engine has an all-important set of rules that dictate what website features at the top of search engine results pages (SERPs). These rules are known as ranking factors, and when put together form algorithms that are ever-changing.
So, as marketers, it is our job to make sure we keep on top of what these algorithms are and how they might impact how well websites perform. This is where effective algorithm monitoring becomes so important.
Monitoring Algorithmic Changes
To the dismay of many, Google does not simply come out and say when it is planning to release a new algorithm, not does it make clear what the changes it makes might be.
Because of this, a number of different techniques must be employed in order to monitor any changes that have been made.
- Twitter: while Google won't announce when it's planning to release a new algorithm in advance, their 'Search Central' twitter account will tweet when a large change is underway.
- Forums: when it comes to algorithm monitoring, forums are your friend. These platforms are a must for SEO experts looking to discuss the data they can see with likeminded marketers.
- Magazines & publications: when a large algorithm change is underway, plenty of bloggers and SEO fanatics will be quick to pick up on it. And some will create handy articles to explain what they are seeing and what they expect to happen.
Understanding SEO
The practice of Search Engine Optimisation (SEO) is a complex one. Algorithm monitoring is just one piece of the ever-expanding puzzle, but that doesn’t mean it isn’t very important.
At its core, SEO requires website owners to understand what Google’s algorithm wants and to implement this across their sites. In doing this, they can ensure that their websites are sitting on the first page of search engine results pages.
Search engine algorithms are made up of hundreds of ranking factors. At their foundation, these ranking factors refer to the content that is added to sites, the technical alterations that are made, and the backlinks that have been collected.
SEO At Lowaire
At Lowaire, our team of SEO consultants pride themselves on creating data-driven, transparent Search Engine Optimisation campaigns. From the content we choose to write to the ranking factors we consider most important, everything we do is based on data tracking and our own industry knowledge.
To find out more about the SEO services that we offer, feel free to get in touch with a member of our team via our contact form or by giving our office a call on 0150 357 587.
